Breaking news: Watson now stock image model
Julia Kahraman, Head of Global Marketing, claims she is against exploitative labour. Still, she actively forces her employees to such actions. Watson also lacks support from the rest of the Augsburg Marketing Team as her colleague Anna Viehhauser states: „She looks great in that picture, so there’s nothing to complain about.“ What a scandal at Variosystems.
„I was not prepared to have a fotoshoot that day, so I said no. However, my boss forced me to put on my glasses ‚to look smarter‘ and locked me in our meeting room for a bunch of fotos.“
No contract, no extra compensation, but her own fault?
Watson repeatedly told her colleagues she used to work as a child model, which indicates she is great exerience in photo shoots. Also, she and her Swiss colleague, Rebecca H., told Anna Viehhause that it is „a bit weird“ that a picture that is supposed to display credibility is AI generated. The only logical reason for global marketing was, to take a real person with experience: Watson.
So, is Watson really a victim here or did she put herself in that situation?
John Doe is a digital marketer and content strategist passionate about data-driven storytelling and brand growth. He writes about digital innovation, marketing trends, and business transformation.
